PERSELLA IOANNIDES has an MBA and an MS in Financial Engineering from Columbia University and a BS in Mathematics and Statistics from Bristol University. She spent three years as a risk manager for Morgan Stanley’s institutional equity derivatives desk in New York. In 2007, Persella set up Meritkapital, an FCA and CySEC licensed investment firm with an initial focus on asset management and investment advice. Since, she has progressively grown the firm’s product offerings to include proprietary trading, brokerage, custody and the underwriting business and has worked towards building the firm’s global presence. Persella has developed the firm’s niche in the Eurobond fixed income space, particularly in emerging markets including Russia and the CIS. Her strong relationships with large buy side funds are testament to the positioning of Meritkapital in its field of expertise.